Impact Of Social Media On E Commerce - 1914 Words

IMPACT OF SOCIAL MEDIA ON E-COMMERCE Name : Kajal Bagauli Roll no: 04 Subject : Seminar Paper INTEGRATION OF SOCIAL MEDIA AND E-COMMERCE (FROM THE SOCIAL IMPACT THEORY) ABSTRACT One thing that has now become an integral part of almost every consumer s online habits is Social media. When consumer comes into the picture then we have two major topics to discuss. First is ecommerce and second is social media. And together they are called social ecommerce. This paper basically shows how various social media platforms effects the people’s way of looking at the online shopping. The paper shows that the attitude towards online shopping and intentions to shop online is not only effected by the ease of use, but also by various social media platforms.With the enormous increase in the usability social networking sites, the use of the online shopping sites has also been amplified. This paper also describes the integration of the effectiveness of social networking sites along the e-commerce. Social referent plays a very important role in this whole social ecommerce process. KEYWORDS E-commerce, social media platforms, Marketing, social referents. INTRODUCTION The influence of social media platform on e-commerce or online shopping has become very significant. If one person shares informationShow MoreRelatedThe Role Of Social Media On Global E Commerce1507 Words   |  7 PagesThe Role of Social Media in Global e-Commerce Name Affiliated Institution E-commerce is short for electronic commerce where the participants (companies) trade their products and services using computer networks. The buyers and sellers can use platforms like mobile commerce, electronic funds transfer, supply chain management, online transaction processing, data collection, internet marketing, electronic data interchange and inventory management systems. 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